Artistic Marketing With Pizza Dough

My family and I were recently vacationing in northern Michigan. After spending a morning at a lakeshore along Lake Huron, we decided to appraise a local pizza joint for lunch. The restaurant was an usual pizza place offering both carry-out pizza and dining in their outlet. We found a table and ordered our high tea.

After ordering, we asked the waitress if she had any crayons and paper for our kids to color while anticipating for our pizza. She told us that she did not have crayons, but would bring us something else for the kids to play with. There were no other kids in the restaurant, so we didn't get the idea what kind of "toy" she might provide. The toy was uncooked pizza dough. Each of our daughters got a pint-sized plate with a few pizza dough and flour (to keep the pizza dough from sticking to the plate) to play with.

Our kids loved playing with the pizza dough and made all kinds of things: a snowman, a leaf, a smiley face, rings for their fingers, and more. For a few days after visiting that restaurant we heard them telling us how much they liked that restaurant.

They didn't like the joint because of their pizza, it was the pizza dough they got to play with. You can be sure our kids will want to go back to that outlet at whatever time we are vacationing there again.

Here's the innovation lesson: someone had the innovative image of giving kids an unique "toy" to play with in the outlet. Yes, crayons and paper are great, but you come across that at almost any restaurant. By giving the kids an alternative toy that lets them use their creativity, the restaurant is setting itself apart from its competitors. Both the kids and the parents will reminisce this inimitable toy and will likely think of the restaurant whenever they want pizza again.

What kind of simple actions like this can you take to boost your own business?

Click the highlighted link to find the nearest Domino's pizza delivery service from your actual location.